What is an Interactive Marketing Solutions Program?
Interactive Marketing Solutions Programs bring together time-tested, effective marketing techniques and key modern
information technologies to provide an interactive medium to effectively communicate with your customers. Each program
is custom designed to deliver the best, most cost effective program and deliver real results!
For more information on how it all comes together, click on a node of the diagram for a description of that component
of the program.
Key Benefits
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Cost Effective - Saves you money per respose.
By providing a reward for participation in the package we can deliver response rates 4-8 times the industry average
resulting in dramatic savings for you for each response. See our Interactive Cost Comparison for
more information. Why spend more to get less?
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Complete, Integrated Solution
Programs are typically designed as a complete integrated solution, making it simple to use and manage. We can provide
everything you need from graphics design of the marketing piece, pre-sorted direct mail, interactive data collection,
customized rewards, custom real time reporting, and more.
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Data Collection
Collect valuable information about your customers including but not limited to:
- Registration: Name, Address, Phone, E-Mail.
- Buying pPatterns, preferences & usage.
- Do they need your product or service? (Maybe they really need your service and they don't even realize it!)
- Would they be interested in upgraded or add on services?
- Thier experiences or opinions concerning your products and services or your competitors.
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Real Time Reporting
It can take a long time to see the results of a traditional marketing campaign. Sometimes you never really know how
effective your campaign was because there is no definitive data collected! By integrating technology into our Interactive
Marketing Solutions we can provide real time data about the effectiveness of your campaign. No more waiting or guessing!
Now you can be confident about the results of your program.
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Customized, Branded Rewards
By providing a reward to your customers for participating we motivate them to act and dramatically increase response
rates. By placing your name/logo directly on the reward we strengthen your band and remind the customer where they got
the reward from further encouraging future business. The program reward can be nearly anything you can think of like
phone cards, gift cards, secure coupons, Safegard It! loss
recovery tags, or any custom in house or other reward you would like. See our Rewards Page to
see the most common ideas we use.
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Full Circle Communication With Your Customers
Most marketing programs are a one way street. You spend a bunch of money to simply deliver a message to your
customer or potential customer and hope they listen and act on it. With an Interactive Marketing Solutions Program the
communications can go full circle. You share your message with the target audience and provide a reward for them to respond.
Once they respond we collect the responses and deliver them back to you in a custom report. Now you can find out what your
customers want, how they feel about your products or services, if they may be interested in other services you provide or
any other information which will allow you to build your business.
How It Works - Overview
- A custom program is developed to meet your needs
- Production of the marketing piece
- Marketing piece is delivered to the end customers
- The end customers dial into toll-free number or connect to custom web site
- End customers complete registration/survey
- The required data is collected and stored on our database servers
- The reward is activated
- Reports are generated and delivered with your data
For a more in depth look at the process see our Interactive Marketing Solutions Walk Through Demo.
Check out some of our Demonstration Programs
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